2007 January | BenzInsider.com - A Mercedes-Benz Fan Blog

For Improve Safety, Mercedes’ Presents the Active Seat-Belt...

" Most of the times, we think that buckling up is only for those seated on the front seats. If you’re seating at the back, and you are used to buckling up, then that’s great. However, surely, you are encountering one problem, the belts are difficult to look..."

Mercedes-Benz Chauffeur Service at the Golden Camera Awards

" Germany’s film awards, the Golden Camera was truly a star-studded night. Aside from the International actors and actresses who were present in the event that happened last Saturday, Mercedes-Benz cars also became highlights. The company provided chauffeur..."

Brabus Worked on the new Mercedes B-Class

" Tuner Brabus is a company who likes laying their hands on Mercedes-Benz cars. It is no longer surprising that they chose the Mercedes B-Class to be their new project. Brabus worked on the rear and front spoilers, lowered the customized wheels and put a 4-flow exhaust..."

For Improve Safety, Mercedes’ Presents the Active Seat-Belt Buckle

Mercedes-Benz Chauffeur Service at the Golden Camera Awards

Brabus Worked on the new Mercedes B-Class

Mercedes-Benz SLR McLaren 722 Edition: In Dubai

by Muamer Hodzic (RSS feed) January 29th, 2007 at 9:27 am

Taking the Mercedes SLR McLaren 722 Edition to Dubai for a test drive is the ultimate dream for every car enthusiast. With the flawless roads which lead through the desert next to Dubai are ideal for demonstrating the pedigree sporting performance that characterises the Mercedes-Benz SLR McLaren 722 Edition. Dubai is the up-and-coming business centre of the United Arab Emirates (UAE). It is the setting for the world’s most ambitious construction projects, including the man-made “Palm Jumeirah” island, and over the course of recent decades many wealthy sheikhs have become avid automobile aficionados. It is this flair for the exceptional that links the desert city on the Persian Gulf and its inhabitants with the Mercedes-Benz SLR McLaren 722 Edition premium sports car.

Check out the complete SLR gallery containing 53 images.

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Comments: 2

Creative ad-parody against Mercedes

by Muamer Hodzic (RSS feed) January 29th, 2007 at 9:01 am

These ads are certainly not helping the three companies by me showing them to you, but I have to say that they are very interesting and very funny in some way, maybe that is just me. If you don’t get the point with the two pictures here, then let me explain. Germany’s BUND is an earth friendly group, similar to Greenpeace here or some other ones, which are trying to get car manufacturers to stop just focusing making the car faster and more luxuries, but also focus at making it more earth friendly. BUND feels that Mercedes, BMW and VW have not done that with their car, which is why they are running these ads now. The ads are ad-parodies, which is changing the original car manufacturer’s ad copy into saying something else. Usually people do that to make it funny, but they are using it against the car companies. It doesn’t matter if you agree or disagree with their cause, the ads are well done and deserve praise for just that. Check out the rest by clicking more.

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The new rage: Glass wheels

by Muamer Hodzic (RSS feed) January 29th, 2007 at 8:46 am

We’ve had our fair share of crazy and useless crap on the site, but here is another one that will surely trump those that have come before it. For those stinking rich bastards out there, but also for those that love dreaming at owning something like this, I present to you the glass rims. You’ve seen chrome and aluminum wheels, but I bet this is the first time you’ve seen these. I have to say that they look amazing on a car, absolutely amazing, and with a price tag of above 5k per wheel, these surely should only be put on cars above $100,000. The only problem with these is that the cleaning will be ridiculously difficult. Of course they aren’t glass, but some kind of a plastic material; no idea on who makes them, but I am sure someone will find out.

Update: We know much more about the “Glass” wheels now; it seems that the wheels are made by Forgiato and are the Radurra series. Check out more pictures below or head over to their website. Thank you Cdoke.

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Comments: 4

Mercedes Advertising: The Sprinter

by Muamer Hodzic (RSS feed) January 27th, 2007 at 3:04 pm

A very creative way to promote a very “boring” product. I mean how depressing is it for the guy who gets the ‘Sprinter’ project and his colleague get an S-Class as project. It seems that Marius Rosu, who created this, has a very creative mind and he should get credit for that. The image shows how similar to Noah’s Arc, the Sprinter would be able to hold a pair of every animal to save the planet. Brilliant!

Agency: GAV Scholz&Friends
Art director: Marius Rosu
Copywriter: Catalin Spoiala
Creative Director: Marius Rosu
Client service: Lorena Stoica

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Comments: 7

Fortune’s Sue Callaway takes the Maybach Exelero for a spin

by Muamer Hodzic (RSS feed) January 26th, 2007 at 11:56 am

Fortune’s Sue Callaway is one of the luckiest people in the world; she got to drive the Maybach Exelero on its last U.S. lap. While I don’t see why she got the car instead someone that actually knows cars, it seems that this was only done for publicity and not to showcase the car. This is definitely one amazing car that someone with a deep pocket could purchase – an $8 million dollar pocket. Head over to CNN to check out the video.